HN

CatBus: A Delightful Public Transit Mobile App That Delivers

Redesigning the Midville bus experience with clarity and charm

Intro

Cat Bus is a playful, mobile-first transit app designed during a UX Bootcamp. Inspired by Studio Ghibli’s magical realism and the need for accessible, user-friendly public transit tools, the concept was created for a local city bus system with clunky interfaces and poor wayfinding support.

🤠 Role: UX/UI Designer

⏰ Timeline: 2 Weeks

📌 Client: Bootcamp Concept Project (Public Transit App)

🧰 Tools: Figma · Adobe XD · UX Research

🪴 Team: 3 UX Designers

🌏 Deliverables: User Flows · High-Fidelity Prototypes · Transit Map UI · Branding & Mascot Design

Problem

  • Existing apps cluttered and intimidating
  • Riders feared missing stops or “getting lost”
  • Accessibility gaps excluded vulnerable users

Solution

  • One-tap trip planning with live arrivals
  • Cat mascot guide for anxiety-reducing micro-interactions
  • Accessibility-first: high contrast, large touch targets, screen reader ready

“Keep it idiot-proof so I can enjoy the ride.”

 

— Test Participant

Ease of Use

Users reported “feeling less anxious” using public transit

Task Completion

Faster task completion for first-time riders

Usability

2× easier to use vs. competitors (user-reported)

Discovery Process

User interviews revealed major pain points: confusing routes, lack of real-time data, fear of “getting lost.”

Created Personas from user interviews to help identify pain points and insight into user behavior.

Competitive analysis of top transit apps (like CityMapper and Transit) helped us benchmark must-have features.

We mapped out rider journeys—from planning to riding to arriving—to understand how to reduce friction.

“I love public transit because it’s affordable and accessible.”

-Anthony A., Persona

🧪 Testing + a Failed Concept

Our first concept prioritized detailed route maps and deep customization, but it overwhelmed users. Testers found it too dense for on-the-go usage.

 

Lesson learned: less is more, especially when users are navigating in motion. We pivoted to a more minimal, story-driven design.

Initial Wireframe

Development of the Cat Bus App through Iteration

Recap

Here’s what people are saying

Cat Bus wasn’t just a design exercise—it was a reminder that utility and delight don’t have to be at odds.

 

Even serious tools can make people smile, and that’s the kind of design I aim to create.

Let’s work together

huonghnguyener@gmail.com

HN

CatBus: A Delightful Public Transit Mobile App That Delivers

Redesigning the Midville bus experience with clarity and charm

Intro

Cat Bus is a playful, mobile-first transit app designed during a UX Bootcamp. Inspired by Studio Ghibli’s magical realism and the need for accessible, user-friendly public transit tools, the concept was created for a local city bus system with clunky interfaces and poor wayfinding support.

🤠 Role: UX/UI Designer

⏰ Timeline: 2 Weeks

📌 Client: Bootcamp Concept Project (Public Transit App)

🧰 Tools: Figma · Adobe XD · UX Research

🪴 Team: 3 UX Designers

🌏 Deliverables: User Flows · High-Fidelity Prototypes · Transit Map UI · Branding & Mascot Design

Problem

  • Existing apps cluttered and intimidating
  • Riders feared missing stops or “getting lost”
  • Accessibility gaps excluded vulnerable users

Solution

  • One-tap trip planning with live arrivals
  • Cat mascot guide for anxiety-reducing micro-interactions
  • Accessibility-first: high contrast, large touch targets, screen reader ready

“Keep it idiot-proof so I can enjoy the ride.”

 

— Test Participant

Ease of Use

Users reported “feeling less anxious” using public transit

Task Completion

Faster task completion for first-time riders

Usability

2× easier to use vs. competitors (user-reported)

Discovery Process

User interviews revealed major pain points: confusing routes, lack of real-time data, fear of “getting lost.”

Created Personas from user interviews to help identify pain points and insight into user behavior.

Competitive analysis of top transit apps (like CityMapper and Transit) helped us benchmark must-have features.

We mapped out rider journeys—from planning to riding to arriving—to understand how to reduce friction.

“I love public transit because it’s affordable and accessible.”

-Anthony A., Persona

🧪 Testing + a Failed Concept

Our first concept prioritized detailed route maps and deep customization, but it overwhelmed users. Testers found it too dense for on-the-go usage.

 

Lesson learned: less is more, especially when users are navigating in motion. We pivoted to a more minimal, story-driven design.

Initial Wireframe

Development of the Cat Bus App through Iteration

Recap

Here’s what people are saying

Cat Bus wasn’t just a design exercise—it was a reminder that utility and delight don’t have to be at odds.

 

Even serious tools can make people smile, and that’s the kind of design I aim to create.

Let’s work together

huonghnguyener@gmail.com

HN

CatBus: A Delightful Public Transit Mobile App That Delivers

Redesigning the Midville bus experience with clarity and charm

Intro

Cat Bus is a playful, mobile-first transit app designed during a UX Bootcamp. Inspired by Studio Ghibli’s magical realism and the need for accessible, user-friendly public transit tools, the concept was created for a local city bus system with clunky interfaces and poor wayfinding support.

🤠 Role: UX/UI Designer

⏰ Timeline: 2 Weeks

📌 Client: Bootcamp Concept Project (Public Transit App)

🧰 Tools: Figma · Adobe XD · UX Research

🪴 Team: 3 UX Designers

🌏 Deliverables: User Flows · High-Fidelity Prototypes · Transit Map UI · Branding & Mascot Design

Problem

  • Existing apps cluttered and intimidating
  • Riders feared missing stops or “getting lost”
  • Accessibility gaps excluded vulnerable users

Solution

  • One-tap trip planning with live arrivals
  • Cat mascot guide for anxiety-reducing micro-interactions
  • Accessibility-first: high contrast, large touch targets, screen reader ready

“Keep it idiot-proof so I can enjoy the ride.”

 

— Test Participant

Ease of Use

Users reported “feeling less anxious” using public transit

Task Completion

Faster task completion for first-time riders

Usability

2× easier to use vs. competitors (user-reported)

Discovery Process

User interviews revealed major pain points: confusing routes, lack of real-time data, fear of “getting lost.”

Created Personas from user interviews to help identify pain points and insight into user behavior.

Competitive analysis of top transit apps (like CityMapper and Transit) helped us benchmark must-have features.

We mapped out rider journeys—from planning to riding to arriving—to understand how to reduce friction.

“I love public transit because it’s affordable and accessible.”

-Anthony A., Persona

🧪 Testing + a Failed Concept

Our first concept prioritized detailed route maps and deep customization, but it overwhelmed users. Testers found it too dense for on-the-go usage.

 

Lesson learned: less is more, especially when users are navigating in motion. We pivoted to a more minimal, story-driven design.

Initial Wireframe

Development of the Cat Bus App through Iteration

Recap

Here’s what people are saying

Cat Bus wasn’t just a design exercise—it was a reminder that utility and delight don’t have to be at odds.

 

Even serious tools can make people smile, and that’s the kind of design I aim to create.